However, the vision that became PB Buttermilk's wasn't realized overnight. April, orginally from Chapel Hill, has hopped all over the country from Los Angeles to New York, back to Chapel Hill for law school at UNC and then back to New York. Now, after a stint in Hurdle Mills, NC, a small community in northern Orange County, April is back in her old stomping grounds.
"I came back here not really thinking that I was here to stay," April says. "It was just a temporary stopping point to collect my thoughts and figure out what I was going to do next."
April says she knew she wanted to pursue something where she could be more creative and have more freedom in how she wanted to do things, and having her own shop would satisfy that craving. And so, PB Buttermilk's Clothery was born in the bottom of The Regulator Bookshop.
It might seem an odd place for clothing store, but stepping around the side of The Regulator, under the terrace that acts as the storefront, into the blue side door and down the stairs to the basement, it's easy to see that the concept of the store reflects its surroundings - a recycled fashion store in a recycled space.
Although marketed as specializing in new and recycled clothing for men, women and, in some cases, children, PB Buttermilk's Clothery is a long cry from a consignment store. "It's buy, sell, trade," April says. "I will buy the clothing outright the day they are dropped off and either offer store credit or cash. The seller doesn't have to wait for a payment on their clothes."
Store credit is half off what the item would ultimately sell for on the selling floor, or the cash option is 33 percent what the item would sell for. "But that is money in your hand that you can take out to dinner that night," April says.
There is no limit to the amount of clothing that can be brought in, just allow April at least 45 minutes to review the items. Anything that can't be sold the seller can reclaim, or April donates the items to area nonprofits, including Dress for Success and Durham Crisis Response Center, on the next business day.
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